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Choithrams collaborates with Rove Hotels to open 24-hour convenience stores catering to tourists and UAE residents
5 December 2023
| Last updated on 6 December 2023
Celebrating its status as a trusted household name in grocery retail...
Choithrams expands its presence in the convenience retail landscape with the opening of eight new convenience stores planned in collaboration with Rove Hotels.
The stores located at the Rove Trade Centre, Rove Downtown, Rove Deira City Centre, Rove Healthcare City, Rove La Mer, Rove Citywalk, Rove The Park, Rove Dubai Marina form part of a strategic move for the retailer as it sets out to elevate convenience for Dubai's tourists and UAE residents alike.
Choithrams has continuously evolved since its inception in 1993, earning the reputation as a brand that is constantly setting new industry standards through its innovation and customer-centricity.
As part of the retailer's commitment of meeting the ever-evolving needs of modern consumers, the thoughtfully designed 24-hour convenience store format presents a quality offering of fresh and ready-to-eat food along with a wide range of essential and non-food products.
Whether it's the hotel's discerning guests or city dwellers seeking round-the-clock accessibility, the new stores offer the ideal fusion of retail therapy with leisure.
Mr. Rajiv Warrier, CEO of Choithrams GCC, shared his enthusiasm, stating, "Our collaboration with Rove Hotels, one of Dubai's beloved hospitality brands, marks a significant milestone in our commitment to becoming an integral part of the communities we serve."
"By strategically positioning our stores within their vibrant properties, we can reach a diverse audience, including the ever-growing GCC tourist population," he continued.
Mr. Rajiv added: "This partnership effortlessly aligns with our mission to be the region’s preferred retail brand of choice."
Opening of the convenience stores within the Rove hotels opens up a new format for Choithrams to cater to the growing tourist and travel segment of UAE.
